Miriam Muléy is on a mission to drive women and women of diverse ethnic, cultural and socioeconomic backgrounds to automotive showrooms, consumer electronics stores, home improvement centers, department stores, mass, food and drug stores. And she’s uniquely equipped for the task. As a woman of Puerto Rican ancestry with an MBA from Columbia University’s Graduate School of Business, her 25 years of hands-on brand management and advertising experience at premiere companies like General Motors Corporation, Avon Products, Inc., Clairol, Johnson & Johnson Baby Products Company, and UniWorld Group Advertising give her the advantage in selling products to women and to women of diverse ethnic, cultural and socioeconomic backgrounds.
“I’ve led and managed successful brand teams in reaching women from industries as diverse as health and beauty aids to the automotive industry,” says Muléy. “But regardless of my post, I’ve always been focused on ensuring that brands connect with women in meaningful and enduring ways and on developing integrated business plans that result in profitable market share gains. As founder of The 85% Niche, I now have the opportunity to focus exclusively on working with companies to develop smart business plans that appeal to women and to the diversity of women in the marketplace, whether they are Black, White, Hispanic, Asian, Middle Eastern, Eastern European, Native American, young, affluent or mature.”
Muléy most recently served as Executive Director, Diversity Growth Markets at General Motors Corporation, where she established the vision, key business objectives, and overarching strategies to achieve growth among diverse automotive buyers, including Women, Hispanics, African Americans, Asians, Youth, and the Gay and Lesbian markets. She also served as General Manager at Avon Products, Inc., where she was responsible for product development, merchandising, advertising, promotion and research for Women of Color, generating sales across cosmetics, fragrance, skin care, toiletries, apparel fashions, and gift and decorative items.
Her accomplishments have not gone unnoticed. Muléy has received numerous industry awards, has been featured in several magazines and news publications and was recently celebrated as one of Elle magazine’s “Uncommon Women” for her strategic work in marketing to women. She also was honored with the distinguished “Ebony Award for Outstanding Corporate Marketing” in recognition of her achievements in diversity.
She is a frequent speaker at major conferences around the country and was the closing keynote speaker for the Marketing-to -Women Conference, a first-ever conference focused on the importance of marketing to women.